Go to the top

HEllo, I'm
Satpal Singh

Digital Analytics | Personalization | | Optimization | AdTech | MarTech | CDP | Tealium | Adobe Launch | Google Tag Manager | Data Collection | AEP | Adobe RTCDP | Marketing | Data Engineer | Software Developer

About

  • Name: Satpal Singh
  • Email: sat21091@gmail.com
  • Phone: +61 498 468 130
  • Address: Victoria, Australia.
  • Citizenship : Australian

Professional Profile

Hello, I'm Satpal Singh, experienced in Digital Analytics domain.
My current role as a Senior Digital Implementation & Analytics Specialist at Telstra Australia. I have an extensive experience in Digital Analytics | Personalization | | Optimization | AdTech | MarTech | CDP | Tealium | Adobe Launch | Google Tag Manager | Data Collection | AEP | Adobe RTCDP | Marketing | Data Engineer | Software Developer from large organisations within Australia I have completed Masters of Information Technology (Professional) from Deakin University and Bachelor of Engineering and Technology from Punjab Technical University.

Download resume as PDF format

Skills

Digital Analyst

Advanced, 6 years

Digital Implementation

Expert, 4 years

Digital AdTech

Advanced, 2 years

Web Developement

Expert, 6 years

Knowledge


• Tealium Tag Manager, Tealium Audience Stream, Tealium Event Stream, Adobe Analytics, Adobe DTM, Adobe Launch, Adobe Tag Manager, Adobe Experience Manager (AEM)
• Google Ad Manager (DFP), Google Tag Manager,
• Programming Languages such as C#.NET, VB.NET, ASP.NET, MVC5, C, C++, HTML5, PHP, CSS3, Python, R, SAS, SQL, and JavaScript, jQuery, Ajax, Bootstrap, SQL Server 2008/2012, Visual Studio .NET 2010/2013/2017.
• Experience working with Xamarin forms, Android Studio and XCode.
• Tools like Azure Dev Ops (ADO), Jira, Trello, Zendesk, Miro Board.
• Tableau, PowerBI, Qlik Sense and Data Modelling.
• Adobe Photoshop, Adobe Illustrator, Adobe Sound booth, Adobe After Effects and Microsoft Office Applications.

  • Tealium Tag Manager
  • Tealium Audience Stream
  • Tealium Event Stream
  • Google Ad Manager ( DFP)
  • Digital Analytics
  • Adobe Launch
  • Adobe Tag Manager
  • Adobe Experience Manager (AEM)
  • Agile methodologies
  • Software Development
  • Machine Learning
  • Jira, Trello, Zendesk

Language Skills

English
95
Hindi
99
Punjabi
99

Experience

ForEach (minute in MyLife ) { myExperience++ ; }

My current role as a Senior Digital Implementation & Analytics Specialist at Telstra Australia. I have an extensive experience in Digital Analytics | Personalization | | Optimization | AdTech | MarTech | CDP | Tealium | Adobe Launch | Google Tag Manager | Data Collection | AEP | Adobe RTCDP | Marketing | Data Engineer | Software Developer from large organisations within Australia

Telstra

Senior Digital Implementation Specialist

February 2023 – Present
Key Roles:
• Supports analytics implementation & tag management solutions as well as providing reports and insights to key stakeholders.
• Act as SME in applying advanced analytics techniques, systems, and software (i.e., Adobe Analytics, AEP, Adobe Launch) to identify insights and develop fact-based and actionable recommendations.
• Champion measurement and refinement of complex projects which require deep analytical rigout. Comfortably transition from insights to execution (where required) including implementation planning, knowledge transfer and outcome tracking.
• Partner effectively with senior stakeholders in developing business cases and investment requests that align to Corporate Plan targets or long-term strategy realization.
• Keep all stakeholders informed with all key deliverables in a timely manner (any roadblocks / delays to deliverables / projects should be clearly communicated in a timely fashion). Review, test and provide recommendations for new advertising technology and products.
BUPA

SENIOR DIGITAL DATA SPECIALIST

July 2021 – February 2023
Key Roles:
• Supports analytics implementation & tag management solutions as well as providing reports and insights to key stakeholders.
• Act as SME in applying advanced analytics techniques, systems, and software (i.e., SAS, SQL, Adobe Analytics, Tealium iQ, Tealium Audience Stream, Tealium Event Stream, R) to identify insights and develop fact-based and actionable recommendations.
• Champion measurement and refinement of complex projects which require deep analytical rigout. Comfortably transition from insights to execution (where required) including implementation planning, knowledge transfer and outcome tracking
• Identify and assess critical performance issues and opportunities informed by robust qualitative and quantitative analyses.
• Develop self-serve analytical capability through dashboards to measure key business performance metrics Support business stakeholders and multi-function project teams to transition from insights to execution (where required)
• Partner effectively with senior stakeholders in developing business cases and investment requests that align to Corporate Plan targets or long-term strategy realization.
AGL POWER

SENIOR DIGITAL ANALYTICS SPECIALIST

July 2021 – February 2022
Key Roles:
• The role of Digital Analytics Specialist is to support analytics implementation & tag management solutions as well as providing reports and insights to key stakeholders.
• Support the design and configuration of Adobe Analytics to deliver a best practice analytics solution, enabling data decisioning across the business through a “self-serve” approach
• Support management of Adobe suit and tag manager
• Troubleshoot implementation issues including data collection, reporting, integration, and configuration, to ensure high data integrity standards are maintained
Telstra

ADTECH PRODUCT OWNER

Oct 2017 – Jun 2021
Key Roles:
• Using SAS, Big Query and EDW to generate weekly/monthly reports for Telstra plus Loyalty and Royalty report for different studios who provide content for Telstra TV Box Office and send it to various stakeholders.
• Managing Digital Operations and campaigns to display advertisement on AFL, Telstra media homepage and all the 18 club sites and their corresponding android/iOS app. I use Google Ad Manager (DFP) and Adobe Analytics/Adobe Launch and Telstra Media Ad Library.
• Manage Technical team in the form of code development, maintenance, documentation, testing and implementation (Google DFP & Adobe Analytics)
• Manage Projects for Telstra Media Homepage website.
• Technical/advertisement revenue Analysis of Telstra Media Homepage website.
• Keep all stakeholders informed with all key deliverables in a timely manner (any roadblocks / delays to deliverables / projects should be clearly communicated in a timely fashion).
• Conduct audit(s) of Adobe analytics and Google Ad code implementation & provide recommendations for optimization.
• Review, test and provide recommendations for new advertising technology and products.
Sprout Systems

Software Developer

Nov 2015 – Oct 2017
Key Roles:
Developing Web applications and box office software and mobile apps for independent cinemas in Australia using ASP.NET 4.5, MS SQL Server 2008 R2, CSS, HTML5, jQuery, JavaScript, Bootstrap, Xamarin, Android Studio, Kinesis CMS.
Court Network Inc.

DATABASE DEVELOPER

Dec 2014 – Feb 2015
Key Roles:
ASP.NET and Database developer; I designed the database of the organization from the beginning and then made a web application based on that database by using technologies like ASP.NET 4.5, MS SQL Server 2008 R2, CSS, and JavaScript.
Microsoft

Microsoft Student Partner

Aug 2010 - Sept 2011
Key Roles:
MSP's demonstrate the newest technologies, host tech events, and connect with like minded student s and faculty.
Key Achievements:
I learnt and practiced so many new technical skills, specifically related to Microsoft. Moreover, this volunteer experience p rovided me with strong communication, confidence and skills to work as a team worker.

Education

Just My Education

I have completed Masters of Information Technology (Professional) from Deakin University and Bachelor of Engineering and Technology from Punjab Technical University.

Deakin University
Deakin University, Melbourne, Australia

MASTER OF INFORMATION TECHNOLOGY (PROFESSIONAL)

Nov 2013 – May 2015
Punjab Technical University
Punjab Technical University, Punjab, India

BACHELOR OF ENGINEERING (COMPUTER SCIENCE)

April 2009 – May 2013

Contact

Let's Keep In Touch

privacy policy
Satpal Singh
Victoria, Australia.
Phone
+61 498 468 130

I'm also on LinkedIn

Drop Me a Line

Satpal Singh

Reliable.
Diligent.
Hard Working.
Agile.